EXPERT SECRETS REVIEW – STILL A MUST-READ IN 2020?
Welcome to my Expert Secrets review! When I first got started in online marketing back in 2016, one of the first books I was told I had to read was Dotcom Secrets.
I read that and thought I had it all figured out. But my mentor at the time told me I also had to read Expert Secrets.
“What the heck? I am pretty much a digital marketing master, why do I need to read that!” I thought foolishly.
Fortunately I didn’t let the dunning kruger effect get to me and I took in Expert Secrets.
But is it still worth reading four years later? I decided to read through it again and see if it is still worth getting.
The short answer is: YES! Technology has changed a lot since the book was written, but human psychology has not.
So Expert Secrets is still worth reading.
WHAT IS EXPERT SECRETS?
Robert Kiyosaki, the creator of the Rich Dad Company, wrote in the forward to the Expert Secrets book said,
“Expert Secrets is the map that will allow you to turn your specialized knowledge, talents, and abilities into a business that will work for you! This is one of the shortcuts of the new rich.”
One of the best tools you’ll ever come across for your business, whatever business it is, is the book Expert Secrets by Russell Brunson.
Expert Secrets is a step-by-step plan to help you get from where you are now to where you want to go in your business.
Many who read the title of this book assume it is for someone who is an expert, and you may be thinking that’s not you.
But one of the great things about this book is how it teaches you that you are already an expert. It shows you how to take your own expertise and develop it in the right way to be able to help other people.
WHAT DO YOU LEARN IN EXPERT SECRETS?
There are five sections in Expert Secrets: creating your mass movement, creating belief, your moral obligation, the funnels, and what’s next?
Here are some highlights from each section:
Creating your mass movement
To create your mass movement, you need to have an attractive character, a cause, and a new opportunity.
Having an attractive character in your business is important because your audience needs to connect with someone. So what do you need in order to become an attractive character?
Expert Secrets teaches the six rules to follow to become a leader people will follow.
The next thing you need is a cause worth getting behind.
The cause needs to be focused on the future. What would life look like if they followed you and did what you do? Your cause should be to help your followers get from where they are now to where they want to be.
You also need a new opportunity. We’re not talking about improving, but changing. A new opportunity can be presented as either an opportunity switch or an opportunity stack.
An opportunity switch is where you take them from their old opportunity and give them something new. They switch to your new opportunity.
An opportunity stack is where you stack other products and resources onto the new opportunity they just switched to in order to give them all they need to make the new opportunity successful.
1. Creating belief
You want to create certain beliefs in the minds of your followers so they’re more receptive to what you offer.
In this section on creating beliefs, you will learn about the one thing to get your followers to believe that will dispell all other doubts and get them to buy.
You’ll also learn about different scripts that help you use the art of persuasion and gives you a sure way to connect with your audience on a much deeper level. Some of these scripts and techniques are The Epiphany Script, The Heroes Two Journeys, breaking down false belief patterns through story, and more.
This section of the book also talks about the three secrets. Russell Brunson teaches how you can take the three core false beliefs of your potential customers and turn them into the secrets that can resolve those false beliefs
2. Your moral obligation
If you know something that could benefit someone else, shouldn’t you share it with them?
That’s what this section of Expert Secrets is about, sharing your knowledge and expertise because you can’t help others and make the world a better place if you don’t.
And in order to help people, sometimes you need to sell what you’re offering. Sometimes that’s the thing that would be most helpful to them.
This section talks about making sales. It goes over different scripts and strategies to help you close more people when selling.
3. The funnels
When someone is confused, they usually don’t buy. Having a funnel takes the confusion out of the equation so the buying process is much smoother and clearer for the potential customer.
This section goes over the main funnels to help you sell more by incorporating what you’ve learned about creating an attractive character, a mass movement and to get your message out to the world.
4. What’s next?
Now that you have created your funnels to help you share your message, how do you get people into them?
A message is only worth something if there’s someone to hear or read it.
This section of the Expert Secrets book talks about traffic and filling your funnel.
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You will receive the bonuses within 24 hours
Thank you so much for reading